For Christmas 2008, our campaign for iFourum – a shopping floor dedicated to hobby arts and crafts shops – centred on the ‘The Gift of Art’, supported by colourful graphics developed for a ‘furoshiki’ fabric wrap giveaway.

Each fabric wrapper was presented in an attractive package sealed with a foil-stamped sticker.

Unfolding the package reveals pictorial instructions inside that show wrapping methods for items of all shapes and sizes.

The actual fabric wrappers were produced in two colourful designs and sample wrapped objects were displayed at the gift redemption counter.