Christmas 2009 saw the entry of new tenants to iFourum, a floor dedicated to hobby arts and crafts specialty stores.

In line with the established tone of slightly quirky and creative visuals, we crafted a campaign based on the title ‘Simple Joys Remixed’, itself crafted from illustrations of various products sold at iFourum.

The advertisement vividly called to mind the kinds of personalisation possible with gifts from iFourum, as well as the new offerings that customers can look forward to.