To build on the success of the previous campaign on ‘imagination’, iFourum’s June 2007 school holiday promotion featured a series of handicraft workshops to attract shoppers.

This time we gave a twist to the phrase “Stop imagining things”; by inviting shoppers to start doing so.

The typography is simple but makes good use of the dots in the headline. By joining the dots and you can form anything you like, just as you would piece the available materials together to make your ideas a reality.

All workshop attendees were given a complimentary notepad to pen their thoughts during the session. In this case, the yellow dots in the headline are formed by die-cut holes that reveal the yellow pages inside.

The idea was extended to the gift voucher as well as ceiling banners, each one conneting the dots with interesting line-art while highlighting the joy of creativity.