Delivering fresh ideas within a consistent framework is one of the most difficult aspects of effective brand communication. For iFourum, we had helped to build its brand on a core of ‘imagination’.
In the spirit of the season, the title for this campaign is ‘Super Limited Edition Gifts’, punctuated by the branding statement ‘Christmas Re-Imagined’ in a gilded bauble design.
In the spirit of the season, the title for this campaign is ‘Super Limited Edition Gifts’, punctuated by the branding statement ‘Christmas Re-Imagined’ in a gilded bauble design.
Exclusivity is an attractive idea to Singaporeans, from which arose our proposition for unique gifts found nowhere else.
The twist is that uniqueness comes from the individual. Thus, each store offering creative wares and services at iFourum trumpets a bold claim that is cheekily qualified by a down-to-earth statement.
The twist is that uniqueness comes from the individual. Thus, each store offering creative wares and services at iFourum trumpets a bold claim that is cheekily qualified by a down-to-earth statement.
A total of 8 colourful posters were created and displayed in key areas such as escalators and pathways to intrigue and entice shoppers in Takashimaya Shopping Centre to visit iFourum on level 4.
To complete the package, thematic giftwrappers were designed in two festive colours, with an elegant foil-stamped gift tag and ribbon combo to top-off each present.
A calendar was also produced as a store gift, aptly called ‘The Most Happening Calendar… As only you could have put together in 2008.’
Serving a useful purpose on customers’ desks for a whole year, it would also remind them of iFourum’s message of celebrating imagination and creativity.
Serving a useful purpose on customers’ desks for a whole year, it would also remind them of iFourum’s message of celebrating imagination and creativity.
