Designed to balance tradition with future needs, the new GIA corporate mark was launched during the association’s 2007 AGM.
For continuity, the corporate orange was kept but muted to reflect greater maturity. A modern serif was chosen for its respectability and seriousness. The larger ‘G’ and ‘I’ emphasizes the industry vis-a-vis the association that serves it, while the ascending letters add depth and suggest continued evolution and growth.
Lastly, the two enclosing circles merge to symbolise dynamic unity between industry and association.
For continuity, the corporate orange was kept but muted to reflect greater maturity. A modern serif was chosen for its respectability and seriousness. The larger ‘G’ and ‘I’ emphasizes the industry vis-a-vis the association that serves it, while the ascending letters add depth and suggest continued evolution and growth.
Lastly, the two enclosing circles merge to symbolise dynamic unity between industry and association.
Known in Singapore as ‘GIA’, official materials and publications for local distribution feature the mark supported by its full name. Again, greater emphasis is placed on the industry it serves rather than the association itself.
For overseas use, the mark is clarified by the addition of ‘Singapore’ to differentiate from other countries that also have their own ‘general insurance associations’.
For overseas use, the mark is clarified by the addition of ‘Singapore’ to differentiate from other countries that also have their own ‘general insurance associations’.
The redesigned namecards feature a diecut corner to accentuate the embossed corporate mark.
While the mark uses a serif-face for reasons of tradition and respectability, the information on the card is presented in a standardized sans-serif family for a clean and modern feel.
While the mark uses a serif-face for reasons of tradition and respectability, the information on the card is presented in a standardized sans-serif family for a clean and modern feel.
The new corporate mark and typeface was applied consistently across the range of stationery, and documented comprehensively in a brand guide to ensure correct and consistent usage in the future.
