Opened in 1919 along Killiney Road, this local coffee house has become a famous food icon with more than 20 outlets in Singapore and regionally.
The new brandmark is clean and modern, yet it still retains some of the old charm of the original.
The new brandmark is clean and modern, yet it still retains some of the old charm of the original.
The original brandmark (extreme left) already had a unique and highly recognizable shape. We have refined it as a tribute to its heritage, and also to provide a visual link for older customers who still make up sizable numbers today.
Colour variations were also produced to facilitate different uses on cutlery and publicity materials.
Colour variations were also produced to facilitate different uses on cutlery and publicity materials.
