A popular and upmarket café that prides itself on offering ‘good things to eat’, The Marmalade Pantry was moving to its new premises at Singapore’s premier shopping gallery, the Ion Orchard in August 2009.
We worked closely with the client and interior designer to create an organic and memorable identity to go hand-in-hand with the branding and environment.
The custom logotype is placed within a silhouette that coincides with any number of ‘good things to eat’: fresh baked breads, cupcakes, fruits, cheeses, vegetables and meats, etc.
We worked closely with the client and interior designer to create an organic and memorable identity to go hand-in-hand with the branding and environment.
The custom logotype is placed within a silhouette that coincides with any number of ‘good things to eat’: fresh baked breads, cupcakes, fruits, cheeses, vegetables and meats, etc.
The logomark is applied consistently across the full range of stationery and store collaterals, including store cards, place mats, etc.
A multipurpose sticker was created to label boxes and take-out packaging.
The minimalist, even austere, approach was a deliberate decision as we wanted to differentiate from the usual pastel-shaded and prettily detailed boutique cake shops and cafés that were in direct competition with our client.
The minimalist, even austere, approach was a deliberate decision as we wanted to differentiate from the usual pastel-shaded and prettily detailed boutique cake shops and cafés that were in direct competition with our client.
The custom made cloth-bound menu board features slip-in pockets to hold an A3 sheet, which is designed for easy updating by the client with standard office software. The board itself underwent testing to withstand the casual stacking and handling that comes with daily use.
The café signage was designed around several building limitations. As wiring could only come through the ceiling, our solution was to mount the sign on the cross section of a hollow pillar. The arrangement allowed the distinctive sign to be lit and visible from the major directions of foot traffic approaching the café.
A series of press advertisements was created to coincide with the launch of the new flagship café. Each featured a clean, minimalist photograph of a key ingredient for one of the signature dishes on the menu. The purity and goodness of the foods come across directly to whet readers’ appetites. The Marmalade Pantry mark is always stamped front and centre to claim ownership of this branding trait.
