Our task was to design an attractive brandmark for a new suite of mobile banking services. As the bank already has a large family of brandmarks, we were mindful to keep branding coherence as a top priority.
Our solution is not a ‘pure logo’ but still achieves a high level of visual recall from its distintive shape. The white text is very legible and the orange circle suggests wireless communications with its radiating lines.
Simple and effective, the brandmark is not only scalable and versatile, it also works harmoniously with OCBC’s corporate branding direction.
Our solution is not a ‘pure logo’ but still achieves a high level of visual recall from its distintive shape. The white text is very legible and the orange circle suggests wireless communications with its radiating lines.
Simple and effective, the brandmark is not only scalable and versatile, it also works harmoniously with OCBC’s corporate branding direction.
