The ‘Petfran’ brand was created for a new entrant into the highly competitive market for hobbyist aquaria supplies.
The name is a contraction of ‘pet friend’ for easy recall, enclosed in a speech bubble to symbolize communication between pets and owners.
The main colour is a mix of red and blue, representing the bridge between owners and their pet fishes. The hue stands apart from the usual blue themes and gives the brand room to grow into other channels for pets that are warm or cold-blooded.
The name is a contraction of ‘pet friend’ for easy recall, enclosed in a speech bubble to symbolize communication between pets and owners.
The main colour is a mix of red and blue, representing the bridge between owners and their pet fishes. The hue stands apart from the usual blue themes and gives the brand room to grow into other channels for pets that are warm or cold-blooded.
We helped to rationalize the product ranges and oversaw the consistent application of colour codes, illustrations, trademarks and typography.
The result is a lively and refreshing brand that exudes professionalism and attention to details.
The result is a lively and refreshing brand that exudes professionalism and attention to details.
Sales and delivery staff wear clean white polo-tees with an embroidered Petfran logo in front and a catchy slogan behind.
The delivery van is dressed boldly in the corporate colour with a large logo, slogan and examples of products emblazoned on the side.
