To generate interest and create brand presence amongst Singapore youth, Crocs challenged local tertiary students to take part in a shoe design competition.
A stunning A0-size poster was created that could function as a monolithic ‘billboard’.
When trimmed, this effectively tripled the available publicity materials and allowed greater flexibility for brand exposure on smaller notice boards as well as other campus spaces.
When trimmed, this effectively tripled the available publicity materials and allowed greater flexibility for brand exposure on smaller notice boards as well as other campus spaces.
The official entry form maintained the dramatic narrative quality of the poster with a two-part headline and graphic visual enclosed.
A series of colourful door tags were designed as promotional giveaways. They featured cutouts for the shoe’s distinctive holes that coincided with the letter ‘O’ in the campaign headline.
Each message was tailored to appeal to the competitive nature of art and design students.
Each message was tailored to appeal to the competitive nature of art and design students.
