2008 marked another year of the popular CROCS footwear design competition, where the public is invited to customize a pair of CROCS sandals with original designs and detailing.
Working with a title of ‘Colour Your World’, we designed a simple yet evocative poster that depicted the distinctively shaped sandals emerging from tubs of colourful paint. The featured colours reflected some of the season’s more eye-catching hues and served double duty to reinforce the brand’s vibrant branding.
For finishing touches, the title and main text was printed with silver ink, while the ‘wet paint’ areas were treated with spot-UV varnishing.
Working with a title of ‘Colour Your World’, we designed a simple yet evocative poster that depicted the distinctively shaped sandals emerging from tubs of colourful paint. The featured colours reflected some of the season’s more eye-catching hues and served double duty to reinforce the brand’s vibrant branding.
For finishing touches, the title and main text was printed with silver ink, while the ‘wet paint’ areas were treated with spot-UV varnishing.
The ‘Croc in a paint can’ motif was carried forward to a set of colourful postcards that were distributed at local Crocs boutiques. Like the poster, the ‘wet paint’ areas were also treated with spot-UV varnishing.
