In Singapore, cases of drink driving rose in 2007 despite the annual public education campaign. For the year-end holidays, the GIA announced a drastic policy change to deter habitual drinkers from taking to the roads: In an accident, drink drivers would no longer be covered by insurance.
Posters in the familiar colours of traffic lights were displayed prominently in pubs and nightspots islandwide, and touched a nerve with their candour. Those who weren’t worried about their conscience might at least worry about their wallets.
Posters in the familiar colours of traffic lights were displayed prominently in pubs and nightspots islandwide, and touched a nerve with their candour. Those who weren’t worried about their conscience might at least worry about their wallets.