Over the course of a year, the General Insurance Association of Singapore had been prominently featured in a series of article profiles of industry professionals in the local Business Times. We were tasked to compile the interviews into a compelling format for publicizing careers in the industry.
The design we created appropriately exudes quality and excellence, with a vertical gilded slot on the cover showing the title ‘PREMIUM TALENTS’.
The design we created appropriately exudes quality and excellence, with a vertical gilded slot on the cover showing the title ‘PREMIUM TALENTS’.
Opening the cover reveals that the title is formed by carefully aligning specific letters from the names of featured professionals.
Section dividers were presented as blind-debossed letters on french-folded gold foil.
The featured individuals were shown in realistic illustrations to break from the usual cut and dried photographic approaches.
To avoid monotony the contents were paced to include dynamic inserts featuring appropriate photography and messages.
The booklet was very well-received by industry peers, both local and overseas, for the quality of presentation.
The booklet was very well-received by industry peers, both local and overseas, for the quality of presentation.
