An established tools maker with over 30 years of industry experience, M10 had just updated their logo in early 2008, but realized it wasn’t enough to win over new customers.
For their new tools catalogue, we coined a slogan that also served as the title: ‘THE QUALITY IS BUILT-IN’. Gruff and no-nonsense, it made an immediate impression on those who would receive the catalogue – mainly seasoned professionals and foremen who demand quality and reliability above all else.
For their new tools catalogue, we coined a slogan that also served as the title: ‘THE QUALITY IS BUILT-IN’. Gruff and no-nonsense, it made an immediate impression on those who would receive the catalogue – mainly seasoned professionals and foremen who demand quality and reliability above all else.
Having reviewed M10’s superior industrial certifications, we presented the company in a bold and forthright manner, while product images were art directed to show them off in the best light.
Tool categories were clearly indicated on the page margins for quick and easy reference, and divider pages featured section numbers within an inverted triangle – a visual element adapted from the brandmark.
It was hugely satisfying to see how surprised the client was at the way we had managed to give a whole new perspective to their entire product range; and more importantly, created a convincing branding and sales tool for their target market.
