The oldest watch retailer in Singapore, Sincere Fine Watches wanted to re-establish and strengthen its premier position.
We looked to the stars literally for inspiration as they are the earliest instruments used to tell time.
Showcasing the finest watches that Sincere had acquired at SIHH ’12 as “stars”, we positioned the company as the universe where stars reside and shine. Each advertisement centred on a distinct feature of the timepiece which we leveraged to tell the story of Sincere.
The advertisements were rolled out in both English and Chinese across various print platforms, particularly in local broadsheets and magazines.