The Marmalade Pantry

A popular and upmarket café that prides itself on offering “good things to eat”, The Marmalade Pantry was moving to its new premises at Singapore’s premier shopping gallery, the Ion Orchard, in August 2009.

The custom logotype is placed within a silhouette that coincides with any number of “good things to eat”: freshly baked breads, cupcakes, fruits, cheeses, vegetables, meats etc.

The minimalist and even austere approach was a deliberate decision as we wanted to differentiate the brand from the usual pastel-shaded and prettily detailed cake shops and cafés that were in direct competition with our client.