We were commissioned by XTRA to inaugurate their designer calendar series. The concept is simple: we wanted a calendar that is well-designed and very useful. This was in response to typical designer calendars which often sacrifice function for form.
The title, "Designed for every Tom, Dick &Larry", is a pun on a common saying that draws a humorous link to the studio's name while emphasising the calendar’s functionality for anyone and everyone. Despite the minimalist approach, the calendar provides a considerable amount of useful information: public holidays, school holidays, term breaks and even Chinese lunar dates. As a subtle reminder, the title block is printed on the reverse side, giving a hint of our design mission through the pages.
The calendar can be hung on the wall or used as a desk calendar, depending on individual preferences.