About

Since 2005, &Larry has refined a methodology for uncovering what matters most. Its purpose is simple: to reveal the soul of a brand, and create meaningful connections with people.

Since 2005, &Larry has refined a methodology for uncovering what matters most. Its purpose is simple: to reveal the soul of a brand, and create meaningful connections with people.

Founder

Larry Peh

Recipient of the President's Design Award in 2014 and 2016, Larry Peh has produced a body of work that exemplifies the spirit of collaboration, innovative experiences and stronger connections between people and brands. Codifying the studio's creative process under the SOUL PURPOSE® methodology, he is a staunch advocate for bringing out the true essence of a brand, and believes in leaving his mark not through his creations but by the good that they deliver.