Cuscaden Reserve

Cuscaden Reserve

2022

Discipline

Brand Identity, Graphic Design, Brochure Design

Client

SC Global

Industry

Luxury, Property

For Cuscaden Reserve, a luxury residence by SC Global Developments, we recontextualised a piece of design history within a contemporary landscape.

The logotype takes cues from Bauhaus universal typography, particularly Herbert Bayer’s geometric sans serif. Custom letterforms draw from the way László Moholy-Nagy composed geometric forms, bringing the clarity and restraint of Bauhaus into the identity.