EDB Singapore

2012

Discipline

Spatial, Art Direction, Graphic Design

Client

EDB

Industry

Government

EDB wanted its client-facing floor to engage visitors from the moment they arrived. The original brief leaned heavily on technology. We proposed starting with the stories instead, then using technology only where it made them clearer.

The aim was not a more polished corporate statement, but to create a space that could begin a conversation about Singapore’s place in the world.

Casting a Global Light

Twenty-four suspended “cans”, each representing an EDB office, recall the tin-can telephones of childhood. When lit, they turn a world map into a network of cities working together.

Casting a Global Light

Twenty-four suspended “cans”, each representing an EDB office, recall the tin-can telephones of childhood. When lit, they turn a world map into a network of cities working together.

Science of Life

An interactive wall brings together the Western periodic table and traditional Chinese medicine cabinets. Drawers hold cards linking elements to advances in science, technology and EDB partnerships.

Living Well

A low resin table and inverted bucket light reinterpret the communal well. Bottles of NEWater make Singapore’s water story something visitors can gather around and share.

Living Well

A low resin table and inverted bucket light reinterpret the communal well. Bottles of NEWater make Singapore’s water story something visitors can gather around and share.

The Singapore Story

Books, locally made products, music and tactile elements create a living room rather than a museum. A digital wall uses live Changi Airport arrival and departure data to show Singapore’s connection to the world.

Elsewhere, modular displays give partner artefacts room to speak, a relief wall marks EDB’s milestones, and meeting rooms carry a Future Ready naming system that can grow year by year. The result uses technology as a tool, not the story itself.