Every so often, someone will ask me to name my most prominent work and I would say, “You know those throwaway plastic bags with the fish graphic on the side?” And they would give me an incredulous look. “Those plastic bags? You designed them?”

How could such a ubiquitous object of no consequence, that a large proportion of people in Singapore have seen, touched and used over the last 25 years, have sprung from the mind of one particular designer called Larry Peh? After all, those bags have never called attention to themselves, and probably never inspired anyone to think, “I wonder who drew this fish? Surely someone made it? I wonder if they were paid?”