
2015
Discipline
Brand Strategy, Brand Identity, Naming, Graphic Design
Client
Grilllo
Industry
Food & Beverage
Located in Pasarbella at Suntec City, Grilllo serves Asian-inspired comfort food with a global outlook and appeal. Developing the brand’s name and visual language was a straightforward affair – we were inspired by skewers, skewered food and the grill, which form the basis of Grilllo’s fare.
The bright yellow used is a response to the brand’s drive: the desire to serve fresh, quality food with a hint of playfulness. Conveying a sense of energy and vibrancy, the colour is also approachable and appetising.








